4/1/09 8:08 am EDT
New Feature Allows Users to Compare Press Release PerformanceSAN FRANCISCO--(BUSINESS WIRE)--Business Wire today announced that a new comparison feature has been added to NewsTrak Access, a measurement report which provides Business Wire members with value-added information about some of the online activity for the press releases. NewsTrak Access provides a summary of viewer interaction from BusinessWire.com and BusinessWire.com-hosted news pages, in addition to other sites for some portions of the report. The report comprisesmore...
3/11/09 8:08 am EDT
New Features Improve News Display and Social Media Sharing
OpportunitiesSAN FRANCISCO--(BUSINESS WIRE)--Business Wire today announced major enhancements to EON: Enhanced Online News, its web-only, social media platform that allows users to increase the online visibility of their press releases and get them found, seen and shared online. These enhancements improve the display of press releases on EON: Enhanced Online News as well as increase the number of networks on which viewers can share news. Key enhancements to EON: Enhancedmore...
Business Wire Extends Partnership with SmartBrief, Providing Press Release Distribution to Even More Industry-Specific Email Newsletters3/4/09 8:08 am EST
Product Allows Members to Supplement Their Distribution, Reach Key
Executives and InfluencersSAN FRANCISCO--(BUSINESS WIRE)--Business Wire announced today the expansion of its partnership with custom publisher SmartBrief, giving Business Wire members access to 35 industry email newsletters used to target even more executives and decision makers. SmartBrief newsletters are read by over 300,000 C-level executives in industries including, but not limited to, advertising, biotechnology, consumer electronics, education, health, retail, telecommunications,more...
1/29/09 8:08 am ESTNEW YORK--(BUSINESS WIRE)--Sarah Shepard has been promoted to Business Wire’s Director of Sales for the New York region, Northeast Regional Vice President Richard DeLeo announced today. Shepard is a 16-year veteran of the financial communications/investor relations/public relations industry and has been with Business Wire since 2005. “Sarah’s experience interacting with both the IR and PR community make her a natural fit for this role,” said DeLeo. “The New York Region is a criticalmore...
1/28/09 8:08 am EST
New Product Profiles Products and Services OnlineSAN FRANCISCO--(BUSINESS WIRE)--Business Wire today introduced the Smart Marketing Page, a custom web page featuring information about the product or service announced in a company's press release. The Smart Marketing Page is the newest addition to the Smart News Release suite of services. The goal of the Smart Marketing Page is to supplement the information contained in a client's press release as well as provide a link to this landing page from the client's own websitemore...