The Top 6 Rules to Media Relations in 2015

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Wednesday, October 21, 2015 8:00 am EDT

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Earlier this year, Business Wire asked reporters worldwide their preference for being pitched – from the type of news they prefer, to best practices for continuing relationships after coverage was secured.

The results of the Business Wire 2015 Media Survey provide a strong road map for communicators to follow when looking to increase the visibility of their organization via news coverage. In this blog, we will look at the results from the North American media participating in the survey.