Maximizing Your Measurement: Clocking the ROMI of Your Press Release

We are in a time of transition at best, upheaval at worst in public relations. A great deal of buzz--but no consensus--abounds on who has influence, what should be valued, when a campaign has started and ended, where to focus PR efforts and how PR messaging should be measured, tracked and reported. We all want to know: "did it work?"

To help demystify this process, join us for a webinar that will seek to provide an approach to help determine how you can best utilize the press release. Topics will include:

• The writing of the press release itself
• Distribution and measurement of the results
• How to integrate components of the PR function to maximize the return on marketing investment (ROMI)