How to Build a Better Online Newsroom


Wednesday, March 23, 2011 1:00 pm EDT (12:00 pm CDT, 11:00 am MDT, 10:00 am PDT)
Wednesday, March 23, 2011 2:00 pm EDT (1:00 pm CDT, 12:00 pm MDT, 11:00 am PDT)
Duration: 1 Hour

Registration Details:

Register via the following link: After registering you will receive a confirmation email containing information about joining the Webinar.


  • Ibrey Woodall, VP of Web Communications Services, Business Wire
  • Monika Maeckle, VP of New Media, Business Wire



Every organization needs an online newsroom. It's the central communications headquarters for all of your company's news, information, and conversations with media, bloggers, consumers and influencers.

Whether you're creating an online newsrom one from scratch or updating an existing one, universal tenets apply that can help you make the most of the effort.

In this webinar you'll learn how to:

  • Balance interest and utility.
  • Organize navigation and content.
  • Supply content specifically desired by media
  • Tap social media
  • Choose your newsroom URL
  • Determine staff, training and administrative needs

...and much more.

Don't miss this comprehensive tutorial in how to build a BETTER online newsroom.

System Requirements

PC-based attendees:

  • Required: Windows 7, Vista, XP or 2003 Server

Macintosh-based attendees

  • Required: Mac OS X 10.4.11 (Tiger) or newer