NEW YORK--(BUSINESS WIRE)--Business Wire and PR News recently fielded a survey to gauge how public
relations professionals are using the data from their social media
monitoring efforts and find out if they feel monitoring has made a
difference so far in their businesses. The two most common uses of data
from social listening among the 300 professional communicators who
participated in the survey are "to listen to customers and prospects"
(72%) and "to find influencers" (more...
A majority of reporters indicate that digital metrics are now the primary internal metrics used to evaluate the success of their stories, according to results fromBusiness Wire’s 2014 Media Survey. As a result of their digital platform and needs, reporters look to press releases to provide them with breaking news (77%), supporting facts (70%) and interesting story angles (66%). They also overwhelmingly want photographs (73%) included with press releases. Continue reading to find out the